In the meantime, it's already so popular that counterfeit products have popped up. And over the past several months, Lay's has launched a sriracha-flavored potato chip and Subway is testing the condiment in certain stores. We can't help wondering if McDonald's is next.
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ET Markets Conclave — Cryptocurrency. Reshape Tomorrow Tomorrow is different. Then Denny's did too. The Minnesota State Fair sold something called "Sriracha balls. Starbucks started handing out packets with breakfast sandwiches and salads. Heinz flavored its ketchup. Mark Cuban invested in mini Sriracha containers for your keychain after they sold 20, in a week following a BuzzFeed article and tweet from notable tech investor Kelso from That '70s Show.
Chobani introduced a Sriracha mango Greek yogurt. And, on November 30th of last year, Kylie Jenner dyed her hair green, put on a red sweatshirt, and Instagrammed "Don't you just love Sriracha bottles?
What has happened to Sriracha, friends? Not long ago it was the toast of the Internet, the darling hipster hot sauce, an Asian-born, American-made spicy sensation. Then seemingly all at once, it was, as the coffee shop mom pointed out, everywhere. And there's nothing the Internet hates more than an indie going mainstream.
The World Wide Web is now chock-full of hot takes on Sriracha being over. Normally, these sorts of tales are relatively simple. A beloved small purveyor of goods is either purchased by a big and thus evil corporation or franchises out, the distribution lines open up, thus putting the product everywhere, thus diluting its unique and scarce appeal see: Krispy Kreme.
Or, in the case of craft beer, just the act of associating with the big corporation is enough to cause a backlash see: all craft beer sales ever. But here's the thing: Huy Fong -- the maker of the original Sriracha, aka rooster sauce, aka cock sauce -- hasn't done any of that. And yet it's now suffering the backlash.
So what the hell is going on here? In , a Vietnamese immigrant by the name of David Tran started a company called Huy Fong, famously naming it after the boat which took him to America, and putting his zodiac sign a rooster on the bottles. According to Donna Lam, Huy Fong's executive operations officer, the Sriracha sauce wasn't actually introduced until , and was named for Si Racha, a coastal town in Thailand famous for its red chile sauce the best-selling Thai version, Sriraja Panich , is thinner, sweeter, and quite different than the Huy Fong recipe.
With no advertising budget or sales force, Tran began selling to Asian markets and restaurants around Chinatown in LA, and slowly expanded his network into other cities with sizable Asian populations. Fast-forward 20 years to Huy Fong's Sriracha has had modest but steady success -- it's now being sold in Walmart, and P.
Chang's is putting it in many of its dishes, but it was still very much in the background. And one of these products was hot sauce. And it doesn't show signs of stopping. She pointed to several factors: "Multicultural changes in America, millennials constantly seeking out different tastes and flavors, even the boomers, as they get older they lose taste buds, so they want more pungent flavors.
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